In the world of grocery store chains, there are many choices available to consumers. Although grocery stores provide the same service by selling food, what causes consumers to choose one store over another? There are many reasons, such as convenience, location, pricing, but the products offered are what distinguishes one store from another. Modern day society has grown in its awareness of nutrition and what ingredients we are feeding our bodies. With the increase in awareness, came the diversity in nutritional diets.
People have many different needs in order to satisfy their diet essentials. This could range from a strictly organic diet of ingredients harvested without pesticides and growth hormones, or even a simpler diet that does not have specific requirements. Where the problem lies, is that not all stores may offer the specific needs of all diets. Traditional grocery stores offer all essential products, but this may not cater to all consumers. That is why they have begun to offer more availability of organic products. Depending on the store, there may be more or less options for healthier food. Fresh produce is the general area of a store that will have options for regular and organic products. Although this can satisfy many consumer needs, it still would not be enough for the individuals searching for all organic products. The main difference between general grocery products and healthier options, is the pricing.
There are several stores that offer all organic options, but this comes with a higher price tag. It has become a commonality that in order to eat healthier, you will need to have a higher budget. That being the case, it may not be suitable for all consumers. This leads to people purchasing select products that are healthier, while purchasing general products to complete the remainder of their shopping list. Since not all stores offer the same availability of healthier products, consumers sometimes need to shop at different stores in order to satisfy their shopping needs. These differentiation are what inspired Lucky’s Market to be the first grocery chain to break the norm.